Brand Manager at Pastel Africa

Pastel Africa is dedicated to crafting digital financial solutions for businesses, aiming to usher them into realms of financial responsibility and triumph, one application at a time. Our objective is clear: to construct digital tools that unlock the potential of small businesses in developing nations.

Envisioning ourselves as a global frontrunner in the micro, small, and medium enterprise arena, we focus on developing tools that empower businesses to bolster sales, streamline payment processes, access financial solutions, and seamlessly integrate into the digital economy.

We are currently seeking a dynamic individual to join our team in the capacity of:

Job Title: Brand Manager
Location: Nigeria (Hybrid)
Employment Type: Contract

Role Summary:

We seek a creative and strategic Brand Manager to enrich our innovative team. As the Brand Manager, you will safeguard Pastel's brand identity, steering strategies that resonate with our audience and elevate our brand presence across Africa. From market research to content creation, campaign management, and public relations, you will ensure the strength and coherence of our brand.

Your Impact:

As the Brand Manager, you will wield significant influence in shaping and upholding Pastel's brand identity. Your responsibilities will include developing and executing brand strategies that resonate with our target demographic, fostering brand awareness across Africa.

Role Deliverables:

• Brand Strategy: Develop and implement comprehensive brand strategies aligned with Pastel's mission and business objectives.
• Brand Identity: Uphold and enhance brand identity across all platforms, ensuring messaging and visual representation coherence.
• Public Relations: Oversee public relations activities, fostering relationships with media outlets, influencers, and stakeholders to augment brand visibility.
• Brand Metrics: Develop and track key brand performance metrics, providing regular reports and insights to the leadership team.
• Innovation: Remain abreast of industry trends and best practices, infusing innovative ideas to augment brand presence and engagement.
• Market Research: Conduct market research to comprehend consumer behavior, market trends, and competitor activities, leveraging insights to inform brand strategies.
• Campaign Management: Plan, execute, and manage marketing campaigns to promote Pastel’s products and services, optimizing results through performance analysis.
• Content Creation: Supervise the creation of engaging content across various channels, including social media, website, and email marketing.
• Collaboration: Collaborate with cross-functional teams to ensure brand alignment and effective communication of our value proposition.

Requirements:

• Education: Bachelor’s Degree in Marketing, Business, Communications, or related field. Master’s degree preferred.
• Experience: Minimum 3-5 years of experience in brand management, marketing, or related fields, preferably in tech or finance.
• Team Player: Strong collaboration skills with cross-functional teams.
• Tools: Proficiency in marketing and analytics tools like Google Analytics, social media platforms, and CRM software.
• Passion: Enthusiasm for technology and its potential to revolutionize African business operations.
• Skills: Strong understanding of brand strategy, market research, and campaign management.
• Creativity: Ability to develop innovative brand strategies and campaigns.
• Communication: Excellent verbal and written communication skills to articulate brand vision and strategy to stakeholders.

What We Offer:

• A friendly and inclusive work environment valuing diversity and innovation.
• Opportunities for professional growth and development in a cutting-edge industry.
• Competitive salary, equity options, and comprehensive benefits.
• The chance to significantly impact African businesses by delivering world-class AI solutions.

How to Apply:

Interested and qualified candidates should click here to apply.

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