Digital Brand Manager Job Opening at Seven-Up Bottling Company Limited

Seven-Up Bottling Company Limited is a leading manufacturing company in Nigeria, producing and distributing some of the most popular beverages in the country, including Pepsi, 7Up, Mirinda, Teem, Mountain Dew, H2oH!, Lipton Ice Tea, and Aquafina premium drinking water. The company has recently expanded into the Home & Personal Care category with the introduction of the 2SURE brand, launching its first product a Hand & Surface Sanitizer. With nine advanced bottling plants strategically located across the country, Seven-Up continues to be a market leader in the FMCG industry.

Job Opportunity: Digital Brand Manager

Location: Lagos
Employment Type: Full-time
Industry: Fast-Moving Consumer Goods (FMCG)

Job Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with overall brand and business objectives.

• Identify key target audiences and create tailored digital campaigns to enhance engagement and conversions.

• Oversee community management by engaging with online audiences, responding to inquiries, and fostering positive interactions.

• Collaborate with content and creative teams to produce high-quality digital content, including blog posts, graphics, videos, and email newsletters.

• Utilize analytics tools such as Google Analytics and HubSpot to monitor campaign performance, website traffic, and conversion rates.

• Define key performance indicators (KPIs) and track success metrics to optimize digital initiatives.

• Plan, implement, and optimize digital campaigns across multiple channels, including social media, email marketing, content marketing, and online advertising.

• Conduct A/B testing to refine campaign strategies and maximize performance.

• Manage the digital marketing budget efficiently, ensuring cost-effective initiatives that deliver measurable results.

• Develop and implement social media strategies to enhance brand awareness, audience engagement, and customer loyalty.

• Maintain a consistent brand voice and message across all digital channels.

• Present findings and performance reports to senior management, along with actionable recommendations for continuous improvement.

Job Requirements

• A minimum of a Bachelor's Degree (B.Sc.) or HND in Marketing, Business Administration, or a related field.

• 5 - 7 years of professional experience, with at least 2 years in a managerial role.

• Strong communication, interpersonal, and leadership skills.

• Proficiency in digital marketing tools and analytics platforms.

• Experience managing and optimizing paid advertising campaigns.

• Strong creative and strategic thinking abilities.

Application Process

Interested and qualified candidates should submit their CV to Careers@sevenup.org using the job title as the subject of the email.

Application Deadline: March 11, 2025.

Conclusion

Join Seven-Up Bottling Company and be part of a dynamic team driving digital brand excellence in Nigeria’s FMCG sector!

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