Digital Marketing Executive at Guinea Insurance Plc

Guinea Insurance Plc was incorporated on December 3, 1958, as a non-life insurance underwriting firm dedicated to providing top-tier insurance solutions in the General and Special Risks underwriting categories. Our mission is to deliver professional services to our esteemed customers by introducing quality products driven by state-of-the-art technology and supported by a team of highly skilled personnel. Our goal is to maximize returns for our shareholders.

Position Available: Digital Marketing Executive

• Location: Yaba, Lagos
• Employment Type: Full-time

Job Overview

We are seeking a Digital Marketing Executive to assist in planning, executing, and optimizing our online marketing efforts. This role involves promoting our products and services through digital channels, a complex but highly valuable procedure for a company like ours.

The ideal candidate will be tech-savvy, intuitive, and full of creative ideas to enhance our marketing campaigns. Experience with lead generation campaigns is highly desired. A passion for marketing and technology, along with a thorough understanding of digital marketing concepts, is essential.

Key Responsibilities

• Business Development and Generation: Meet monthly, quarterly, and annual income generation targets specifically from digital marketing and general sales.
• Strategy Formulation: Develop strategies to establish a lasting digital connection with consumers.
• Social Media Management: Plan and monitor the company’s ongoing presence on social media platforms like Twitter, Instagram, YouTube, Facebook, etc.
• Collaboration: Work with graphic designers to improve the user experience.
• Performance Measurement: Use a variety of web analytics tools (Google Analytics, WebTrends, etc.) to measure the performance of digital marketing efforts.
• Trend Analysis: Stay updated on online marketing trends and keep strategies current.
• Partnership Maintenance: Maintain relationships with media agencies and vendors.
• Advertising: Launch optimized online adverts through Google AdWords, Facebook, etc., to increase company and brand awareness.
• SEO Efforts: Collaborate with the IT Department on SEO efforts, including keyword and image optimization.
• Content Marketing: Provide creative ideas for content marketing and update the website regularly.

Requirements

• Educational Background: BSc/HND in Marketing, Business Administration, or a related field.
• Web Analytics Proficiency: Perfect knowledge of web analytics tools (e.g., Google Analytics, NetInsight, WebTrends, etc.).
• Content Writing Skills: Experience in creative content writing.
• Analytical Mindset: Strong analytical skills and critical thinking.
• Communication Skills: Excellent communication and interpersonal skills.
• Experience: Minimum of 3 years of progressive experience in digital marketing.
• Digital Marketing Knowledge: Comprehensive understanding of digital marketing concepts and best practices.
• Social Media and SEO/SEM: Experience with B2C social media, Google AdWords, email campaigns, and SEO/SEM.
• Ad Serving Tools: Working knowledge of ad serving tools (e.g., DART, Atlas, etc.).

How to Apply

Interested and qualified candidates should forward their CV to: recruitment@guineainsurance.com using the Job Title as the subject of the email.

Application Deadline: July 14, 2024.

See Also:

• Regional Technical Operations Manager at IHS Towers
• Inventory Accountant at West African Cubes Limited, a TGI Group Company
• HR Business Partner at Flour Mills of Nigeria Plc - Sagamu, Ogun

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