Founded in 2009, Nile University of Nigeria is a prestigious private multidisciplinary institution located in Abuja. As a proud member of Honoris United Universities since 2020, Nile University has grown to offer over 40 undergraduate programs and more than 50 postgraduate programs across eight high-quality faculties. These faculties include the College of Health Sciences, Law, Science, Computing Studies, Engineering, Environmental Sciences, Management Sciences, and Arts & Social Sciences.
We are excited to announce an opening for the position of Digital Marketing Specialist to join our dynamic team.
Job Title: Digital Marketing Specialist
Location: Abuja (FCT)
Employment Type: Full-time
Position Overview
Nile University is seeking a highly skilled and results-driven Digital Marketing Specialist to join our team. The ideal candidate will possess a strong work ethic and integrity, with the ability to lead digital marketing initiatives aimed at enhancing brand visibility, improving conversion rates, and driving online engagement.
Key Responsibilities
The Digital Marketing Specialist will play a pivotal role in developing and executing comprehensive digital marketing strategies across multiple platforms. Key responsibilities include:
- Developing and executing digital marketing strategies to boost lead generation and customer acquisition.
- Managing digital marketing campaigns across various channels, including SEO, SEM, social media, and email marketing, to generate qualified leads.
- Utilizing marketing automation tools to streamline lead management processes, ensuring higher efficiency and better results.
- Collaborating with cross-functional teams to ensure marketing efforts align with the university's broader business and academic objectives.
- Staying up to date with industry trends and emerging digital marketing technologies, integrating innovative strategies to enhance the university’s online presence.
- Managing and optimizing SEO strategies to improve organic search visibility and drive consistent traffic to the website.
- Collaborating with sales teams to ensure marketing strategies align with lead conversion goals and overall revenue targets.
- Monitoring key performance indicators (KPIs) and analyzing campaign results to optimize strategies and improve lead generation efforts.
- Championing digital marketing strategies that drive online visibility, increase traffic, and support conversions.
Qualifications & Experience
To be considered for this role, applicants should meet the following qualifications and experience:
- Bachelor’s Degree in Marketing, Business, or a related field.
- A data-driven mindset with creative problem-solving skills.
- In-depth knowledge of digital marketing techniques and strategies.
- Proven leadership and team management skills to coordinate with internal teams and optimize marketing efforts.
- A Master’s degree will be an added advantage.
- A minimum of 4 years of relevant experience in digital marketing or a related field.
How to Apply
Interested and qualified candidates are invited to submit their CV to jobs@nileuniversity.edu.ng. Please use the job title as the subject of your email.
Application Deadline: March 12, 2025.
Note: Only shortlisted candidates will be contacted for further steps.
By expanding on the job description, qualifications, and responsibilities, this post aims to reach a broader audience and ensure top candidates understand the expectations and requirements for the position at Nile University of Nigeria.
Conclusion
The Digital Marketing Specialist role at Nile University of Nigeria presents an exciting opportunity for highly skilled professionals to contribute to the university's growth and digital presence. As a member of the prestigious Honoris United Universities, Nile University offers a dynamic and collaborative environment where innovation and creativity are valued.
If you are a results-driven individual with a passion for digital marketing and a commitment to excellence, we encourage you to apply for this role and be part of a forward-thinking institution dedicated to making an impact in higher education.
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