Payzeep is a leading provider of comprehensive financial services tailored for individuals, merchants, banks, and government agencies. Our suite of solutions is meticulously designed to streamline payment processing and collection operations, offering a secure and convenient platform for customers to transact for goods and services.
In response to the challenges of financial inclusion, the cost of financial service delivery, and the need for enhanced financial literacy, Payzeep has emerged as a pioneer. We specialize in delivering innovative products and services that deepen financial services penetration, impacting lives at both grassroots and national levels.
Job Opportunity: Marketing Manager
Location: Lagos
Job Type: Full-time
Job Description
As the Marketing Manager at Payzeep, you will play a crucial role in shaping and executing our marketing strategies to elevate awareness of our financial services offerings. You will be at the forefront of driving customer acquisition, increasing market penetration, and reinforcing our brand presence.
Key Responsibilities
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Strategic Marketing Leadership: Develop and implement comprehensive marketing strategies aligned with organizational goals to promote Payzeep's financial services and solutions.
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Brand Management: Strengthen and manage the Payzeep brand across all marketing channels, ensuring consistency and alignment with company values and messaging.
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Digital Marketing Oversight: Lead digital marketing efforts encompassing website management, SEO, SEM, email marketing, social media campaigns, and content creation to drive customer engagement and lead generation.
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Performance Analysis and Optimization: Utilize marketing metrics and KPIs to evaluate campaign effectiveness, ROI, and customer engagement. Leverage insights to refine marketing strategies and tactics.
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Campaign Management: Plan and execute integrated marketing campaigns across diverse channels to target key customer segments and drive acquisition and retention.
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Market Research and Insights: Conduct thorough market research and analysis to identify trends, customer needs, and competitive landscape. Utilize findings to inform marketing strategies and initiatives.
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Collaboration and Coordination: Work closely with internal teams including product development, sales, and customer service to align marketing efforts with business objectives and ensure seamless execution.
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Reporting and Stakeholder Communication: Regularly generate and present comprehensive reports to stakeholders on brand activities, performance status, challenges, competitive analysis, and recommendations for enhancing brand performance.
Qualifications
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Bachelor's Degree in Marketing, Business Administration, or related field; MBA preferred.
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Minimum of 7 years' experience in marketing management roles, preferably within the fintech industry.
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Exceptional communication, interpersonal, and leadership skills.
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Strategic thinker with strong analytical abilities and a data-driven decision-making approach.
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Proficiency in marketing automation tools, CRM systems, and analytics platforms.
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Creative problem solver with a results-oriented mindset.
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Thorough understanding of marketing principles, digital marketing techniques, and market research methodologies.
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Proven track record in developing and executing integrated marketing campaigns, driving customer acquisition, and enhancing retention.
Salary and Benefits
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Competitive Compensation.
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Flextime.
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Comprehensive Health Insurance (Employee + Spouse + 4 children).
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Growth and Development Opportunities.
How to Apply
Interested and qualified candidates should click here to apply, ensuring to attach a resume and cover letter outlining their suitability for the role.
Conclusion
In conclusion, Payzeep stands poised at the forefront of the fintech industry, committed to revolutionizing financial services through innovation and accessibility. By providing robust solutions that streamline payment processing and collection operations, Payzeep not only enhances efficiency for businesses and organizations but also fosters financial inclusion and literacy among individuals and communities.
As we continue to expand our footprint, we remain dedicated to delivering exceptional value to our customers and partners alike. Join us on this exciting journey as we shape the future of financial services, making transactions simpler, safer, and more seamless for everyone.
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