Phillips Outsourcing Limited has been a leading force in the outsourcing industry for over 16 years, with extensive experience providing top-tier outsourced services to major clients across all sectors of Nigeria’s economy. Our footprint spans the entirety of the Nigerian federation, where we manage resources across all 36 states. After cementing our presence throughout Nigeria, we are now expanding our reach into other African nations, with Ghana as our first international venture.
Our tailored outsourcing framework is designed to seamlessly integrate with the business operations of our clients, fostering continuous improvement in outsourced services. This ensures that our clients consistently meet and exceed their business goals, making us a trusted partner in their journey towards success.
We are currently recruiting for a dynamic and motivated individual to join our team as:
Job Title: Marketing Officer (Educational)
Location: Lagos
Employment Type: Full-time
Industry: Educational Services
Job Summary
The role of the Marketing Officer within an overseas student recruitment agency is vital in promoting educational institutions and their programs to international students. This position is responsible for developing and executing effective marketing strategies aimed at attracting prospective students, fostering relationships, and enhancing the visibility of educational institutions in the global market.
Key Responsibilities
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Develop Marketing Strategies: Create comprehensive and region-specific marketing plans that take into account cultural differences and local market preferences to promote educational programs.
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Campaign Management: Plan, execute, and oversee marketing campaigns across various channels, ensuring maximum reach and engagement with prospective students.
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Content Creation: Produce high-quality multimedia content including videos, webinars, virtual tours, and informational materials that showcase the offerings of educational institutions.
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Organize Webinars and Workshops: Facilitate online events such as webinars and workshops to provide prospective students and their families with detailed insights into the educational opportunities available.
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Market Research and Analysis: Conduct in-depth market research to understand student preferences and behaviors, analyze data to gauge the success of marketing campaigns, and use insights to drive future strategies.
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Partnership Collaboration: Work alongside educational institutions and business partners to develop joint marketing campaigns that further enhance student recruitment efforts.
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Lead Management: Utilize CRM tools to track and manage prospective student interactions, ensuring timely follow-ups and nurturing leads to convert into enrollments.
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Social Media and Content Management: Curate content across various social media platforms (Facebook, Instagram, LinkedIn) to foster engagement with potential students and build a thriving online community.
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SEO & SEM Implementation: Integrate SEO and SEM strategies to improve the agency's online presence and ensure maximum visibility on search engines.
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Content Development: Create informative content for blogs, newsletters, websites, brochures, and other marketing materials to support student recruitment efforts.
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Influencer and Alumni Engagement: Identify opportunities for collaboration with influencers, alumni, and current students to amplify marketing efforts and extend reach.
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Budget Management: Plan and allocate marketing budgets effectively to ensure maximum return on investment and monitor expenditures to stay within financial guidelines.
Requirements
- Education: B.Sc / HND in a relevant field
- Experience: 2-4 years of marketing experience, preferably in the educational services sector
- Skills: Proficiency in digital marketing tools and platforms, including social media, SEO, SEM, and email marketing
- Communication: Strong verbal and written communication skills
- Experience Advantage: Previous experience in educational services is a significant advantage
Salary
- N200,000 + Commission
How to Apply
Interested and qualified candidates should send their applications to:
Email: recruitment@phillipsoutsourcing.net
Please include the job title in the subject line of your email.
Application Deadline: February 11, 2025
Conclusion
By leveraging 16 years of industry expertise and an extensive network, Phillips Outsourcing Limited continues to provide valuable business solutions that ensure our clients’ success. Join our team today and be a part of our growing presence in the educational services sector.
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