NECO, established in April 1999 by the Nigerian government, conducts examinations like the Senior Secondary Certificate Examination (SSCE) and the General Certificate in Education. It aims to deliver credible examination results globally and become a significant player in the assessment industry.
Prior to this crucial decision, several panels had been established to address the matter.
The Mission
To deliver examinations whose results are trusted worldwide for their credibility.
The Vision
To become a major player in the global assessment industry.
Core Value
Redefining the future of the Nigerian child through quality assessment.
The National Examinations Council (also known as NECO) is an examination body in Nigeria that conducts the Senior Secondary Certificate Examination and the General Certificate in Education in June/July and December/January, respectively.
Marketing Objective Questions:
1. The performance of business activities that direct the flow of goods and services from producer to consumer is
A. distribution.
B. marketing.
C. advertising.
D. promotion.
2. Goods produced for immediate use by a household are classified as
A. industrial goods.
B. market goods.
C. durable goods.
D. consumer goods.
3. Which of the following is not a component of the marketing mix?
A. Price
B. Product
C. Profit
D. Promotion
4. Which of the following is not influenced by consumer behavior?
A. Lifestyle
B. Culture
C. Religion
D. Distribution
Explain the following:
(a) Consumer market
(b) Government
Marketing THEORY Questions
Question 1
a). Miss Okon has just been employed by a consumer goods manufacturing company to merchandise its products at a retail outlet.
b). State four elements that would qualify the company’s products to be merchandised at the retail outlet.
c). State six functions Miss Okon would perform as a merchandiser.
Question 2
a). State five features of the post-independence era are the history of marketing in Nigeria.
b). Explain the five functions of marketing in Nigeria.
Question 3
A). Explain the following concepts in marketing:
i. product concept;
ii. selling concept;
iii. production concept;
iv. societal marketing concepts.
B). The product costs N4,000 to produce. The producer decided to sell the product for N6,000. Calculate the:
i. markup;
ii. percentage markup on cost;
iii. percentage markup on the selling price.
Question 4
a). What is entrepreneurship?
b). State four selling skills required by an entrepreneur.
c). State five activities to be performed by an entrepreneur to ensure the successful operation of his business.
Question 5
a). What is advertising?
b). Identify any six means of advertising.
c). Explain four disadvantages of advertising.
Disclaimer:
These questions are educational aids and not real NECO Marketing Questions. Stay tuned for updated questions and answers by providing your contact information.
This comprehensive guide equips you with the knowledge needed to excel in NECO Marketing examinations. Study diligently and make use of the provided resources for optimal preparation.
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