BUA Cement Plc, a prominent leader in Nigeria's cement manufacturing sector, is renowned for its distinguished brands: BUA Cement and Sokoto Cement, both widely recognized and acclaimed in the industry.
We are currently seeking a highly qualified individual to join our team in the role of Director, Sales & Marketing. This pivotal position will be based in Lagos or Abuja and falls within the FMCG (Fast Moving Consumer Goods) sector, specifically cement manufacturing. Reporting directly to the Managing Director/CEO, the Director of Sales & Marketing will play a critical role in devising and executing strategic initiatives aimed at driving revenue growth, expanding market share, and bolstering the visibility of our cement products in the marketplace.
Key Responsibilities
- Develop and implement comprehensive sales and marketing strategies aligned with corporate objectives and targets.
- Stay abreast of industry trends, regulatory changes, and market dynamics to optimize strategy formulation.
- Lead and guide the sales team in identifying and pursuing new business opportunities, including geographical expansion and customer acquisition.
- Foster collaboration across departments to ensure synergy between sales, marketing, and overall business goals.
- Effectively manage the sales and marketing budget, monitoring expenditures and returns on investment (ROI) to maximize resource allocation.
- Create and execute marketing campaigns, promotional activities, and advertising initiatives to enhance brand awareness and visibility.
- Cultivate strong relationships with key customers, distributors, and stakeholders to drive customer satisfaction and loyalty.
- Conduct in-depth analyses of customer preferences and competitor activities to identify avenues for product development and differentiation.
Qualifications & Experience
- Bachelor's Degree in Business Administration, Marketing, or a related field; an MBA will be advantageous.
- Minimum of 15 years of proven experience in the cement industry or related sectors.
- Mandatory professional certification/membership of the Institute of Marketing & Public Relations of Nigeria.
Skills / Competencies
- In-depth understanding of the cement industry, market dynamics, and customer needs.
- Strong strategic planning, analytical, and problem-solving skills.
- Exceptional communication, negotiation, and interpersonal skills.
- Proficiency in MS Office Suite and CRM software.
- Ability and willingness to travel on short notice.
- Track record of driving sales growth, expanding market share, and achieving revenue targets.
How to Apply
Interested candidates who meet the above requirements should submit their CV to recruitment@buagroup.com, using the Job Title as the subject of the email.
Note: Only shortlisted candidates will be contacted.
Application Deadline: Monday, 24th June, 2024.
This position offers a unique opportunity to join a market leader and contribute significantly to the growth and success of BUA Cement Plc.
Conclusion
BUA Cement Plc stands at the forefront of Nigeria's cement manufacturing industry with its distinguished brands, BUA Cement and Sokoto Cement. The recruitment of a Director of Sales & Marketing underscores the company's commitment to strategic growth, market leadership, and customer-centric innovation.
With a focus on expanding market share, enhancing brand visibility, and driving sustainable revenue growth, BUA Cement continues to set benchmarks in the industry. As the company looks towards the future, this role will play a pivotal part in shaping its trajectory, reinforcing its position as a trailblazer in the Nigerian cement market.
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