For over 130 years, Beiersdorf has been dedicated to caring for consumers and our people. Our global brand icons, including NIVEA, Eucerin, and Hansaplast, enhance the lives of more than 500 million consumers in over 200 countries.
Job Title: Senior Brand Manager - Derma, CEWA
Location: Lagos
Main Accountabilities
Strategic Responsibilities
- Implement the Eucerin consumer marketing strategy across the Central, East, and West Africa (CEWA) region.
- Ensure local consumer and market needs are met while executing the global marketing strategy.
- Achieve double-digit brand growth through innovative products, effective communication, and market activities.
- Elevate digital consumer marketing to new heights.
Product Marketing Plan
- Develop a yearly Product Marketing Plan (PMP) for the CEWA region in collaboration with Medical Management, S&CM, Sales, eCommerce, and global stakeholders.
- Ensure excellence in PMP execution throughout the year.
In-Market Execution
- Oversee activation and best-in-class execution across CEWA markets.
- Leverage Global and Regional materials, along with the global NPD pipeline, to ensure flawless on-ground execution.
Brand Profitability
- Guide product assortment, ATL, and BTL budgets. Influence sales strategies regarding pricing, promotions, and sales mix to achieve net margin objectives.
- Manage marketing investments according to the agreed plan, continually reconciling and updating throughout the financial year, while identifying opportunities to enhance marketing efficiency.
Digital Marketing
- Continuously develop the Eucerin brand in line with the overarching brand strategy across digital platforms in the CEWA region.
- Lead digital management initiatives, including precision marketing, social media channels, influencer strategies, SEO, and CRM implementation, while meeting KPIs across earned, paid, and owned media.
- Collaborate with internal teams, external agencies, and local country partners to ensure consistent execution of the digital consumer marketing plan across various touchpoints and identify new digital opportunities.
In-Depth Market & Consumer Knowledge
- Cultivate market knowledge about trends, competitors, and consumer segments to derive actionable plans for Eucerin.
- Foster consumer orientation within the team and maintain a close connection to the field. Conduct relevant market research to address brand challenges, market environments, and consumer behaviors.
Brand Development
- Drive brand demand and sellout, enhance profitability, and maximize market share through monthly performance analyses, brand sales forecasting, and risk/opportunity identification, leading to strategic recommendations.
- Assess promotional objectives and plans in collaboration with S&CM and Sales, ensuring effective implementation.
Role Dimensions
- Position Reporting Line: Reports directly to the Head of Marketing, Derma - AME
- Direct Reports: None
Requirements
- A University or similar degree.
- Strong leadership skills and experience in building high-performing teams; agility with people is essential.
- High business acumen.
- Minimum of 7 years of FMCG experience in the CEWA region; experience in marketing, digital, eCommerce, and S&CM is a plus.
- An innovative and entrepreneurial mindset.
How to Apply
Interested and qualified candidates should click here to apply.
Conclusion
The role of Senior Brand Manager for Eucerin in the Central, East, and West Africa (CEWA) region offers an exciting opportunity for experienced marketing professionals to contribute to a legacy of consumer care that has thrived for over 130 years. As a pivotal figure in shaping the brand’s future, you will be at the forefront of strategic initiatives that drive growth, innovation, and digital engagement.
Beiersdorf’s commitment to excellence, along with its renowned global brands, creates a dynamic environment for personal and professional development. If you are passionate about making a difference in the skincare industry and possess the leadership skills to navigate the complexities of a rapidly evolving market, we encourage you to apply and become part of a team that is dedicated to enhancing the lives of consumers across Africa.
Join us in our mission to help people feel good in their skin.
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