For over 130 years, Beiersdorf has been dedicated to caring for consumers and our people. Our global brand icons, including NIVEA, Eucerin, and Hansaplast, reach more than 500 million people across over 200 countries, enhancing their daily skincare routines.
We are hiring for the position of Senior Brand Manager - Derma, CEWA.
Job Title: Senior Brand Manager - Derma, CEWA
Location: Lagos, Nigeria or Nairobi, Kenya
Main Accountabilities
Strategic Responsibilities
- Implement Eucerin’s consumer marketing strategy across the Central, East, and West Africa (CEWA) region.
- Ensure alignment with global marketing strategies while addressing local consumer needs.
- Drive double-digit brand growth through innovative campaigns and market activities.
- Elevate digital consumer marketing to new standards.
Product Marketing Plan
- Develop and execute yearly Product Marketing Plans (PMP) for the CEWA region, in collaboration with Medical Management, S&CM, Sales, eCommerce, and other stakeholders.
- Ensure excellence in PMP execution throughout the year.
In-Market Execution
- Oversee local activation and execution of best-in-class marketing strategies across CEWA markets.
- Utilize global and regional materials and product strategies for effective market presence.
Brand Profitability
- Manage product assortment, ATL, and BTL budgets.
- Influence sales through strategic pricing, promotions, and sales mix to achieve profitability goals.
- Control marketing investments and identify opportunities for efficiency improvements.
Digital
- Advance the Eucerin brand’s digital presence across all platforms in the CEWA region.
- Lead digital marketing efforts, including precision marketing, social media, SEO, and CRM implementation.
- Coordinate with internal teams, external agencies, and local partners to ensure consistent execution of digital strategies.
Market & Consumer Knowledge
- Develop in-depth market knowledge and derive actionable insights for Eucerin.
- Conduct relevant market research to address brand challenges and consumer behaviors.
Brand Development
- Drive brand demand and sales growth through performance analysis and strategic recommendations.
- Identify and address risks and opportunities to improve profitability and market share.
Role Dimensions
- Job Location: Nairobi, Kenya OR Lagos, Nigeria
- Reporting Line: Reports directly to the Head of Marketing, Derma - AME
- Direct Reports: None
Requirements
- University or similar degree.
- Minimum of 7 years of FMCG experience in the CEWA region, with expertise in marketing, digital, eCommerce, and S&CM.
- Strong business acumen and an innovative mindset.
- Proven leadership skills and experience in building high-performing teams.
How to Apply
Interested and qualified candidates should Click here to apply.
Conclusion
Join Beiersdorf and be a pivotal force in shaping the future of skincare in the CEWA region. As the Senior Brand Manager for Derma, you’ll have the opportunity to lead innovative marketing strategies, drive significant brand growth, and make a lasting impact across Central, East, and West Africa.
If you’re passionate about advancing consumer care and have the expertise to elevate Eucerin’s presence, we encourage you to apply. Take the next step in your career with a global leader in skincare and help us continue our legacy of excellence.
Apply now and be part of a team that truly makes a difference.
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