Senior Exams Marketing Manager Job Vacancy at the British Council

The British Council is the United Kingdom's international organisation dedicated to fostering cultural relations and educational opportunities. Through its global work, it builds friendly knowledge and understanding between the UK and other nations. By creating opportunities, building meaningful connections, and fostering trust, the British Council positively impacts individuals, communities, and institutions worldwide.

Operating in over 100 countries, the British Council works across fields such as arts and culture, the English language, education, and civil society. Each year, it connects with more than 20 million people directly and reaches over 500 million individuals through online platforms, broadcasts, and publications. Established in 1934, the British Council operates as a UK charity governed by Royal Charter and a UK public body.

Job Opportunity: Senior Exams Marketing Manager

Job ID: 44737
Location: Lagos, Nigeria
Contract Type: Fixed-term local contract (2 years)
Pay Band: 7F
Monthly Gross Salary: NGN 23,652,757
Application Deadline: 5th January, 2025 (23:59 Gulf Standard Time)

Role Purpose

The Senior Exams Marketing Manager will lead the development and execution of country-specific and cluster-wide marketing strategies for British Council's Exams operations. The position requires close alignment with regional and global marketing strategies and a collaborative approach to achieving business objectives. This role is pivotal in driving growth through strategic planning, execution, and evaluation of marketing initiatives.

The role involves professional marketing expertise, oversight of plans and campaigns, and proactive contributions to business development within the cluster, working closely with the Regional Head of Marketing (Exams).

Key Responsibilities

1. Strategy and Planning

• Develop and execute Exams marketing strategies that align with regional and global objectives.

• Plan and deliver go-to-market strategies for Exam products, including annual marketing plans.

• Manage marketing processes to ensure consistency with global standards.

• Monitor and report key performance indicators (KPIs) to assess marketing effectiveness.

• Support new product development by commissioning insights and sharing research findings with regional and global stakeholders.

• Implement campaign strategies to maximise impact across various channels and routes to market.

• Oversee the consistent application of the British Council's brand architecture.

2. Consultancy, Analysis, and Problem-Solving

• Apply advanced marketing expertise to improve strategies and identify opportunities for business growth.

• Assess current marketing performance and develop solutions to optimise processes.

• Monitor operational contexts within the cluster to identify challenges and opportunities.

• Seek and incorporate stakeholder feedback to enhance marketing services.

3. Business Development

• Identify and implement innovative marketing techniques to support growth and efficiency.

• Ensure compliance with marketing policies and global brand standards.

• Collaborate with the regional team to implement improved processes and operating models.

• Use insights-driven tools to evaluate marketing activities, measuring return on investment (ROI).

• Monitor market trends to identify growth opportunities and new audience segments.

4. Sector Expertise

• Provide professional marketing advice and solutions to meet country-specific needs.

• Develop and share high-quality marketing plans with internal stakeholders.

• Maintain professional development through continuous learning.

5. Commercial and Financial Management

• Manage marketing budgets effectively using corporate systems and processes.

• Report progress on deliverables, budgets, and risk management on a quarterly and annual basis.

• Advise on cost-effective marketing strategies to maximise ROI.

6. Relationship and Stakeholder Management

• Build strong working relationships within the Marketing Community of Practice.

• Develop networks internally and externally to strengthen professional knowledge.

• Foster collaborative relationships with internal partners to ensure integrated solutions.

7. Leadership and Management

• Plan and prioritise marketing activities to achieve strategic objectives.

• Share insights, ideas, and experiences to improve operational efficiency.

Requirements

Essential Qualifications and Experience

• Bachelor's degree or professional qualification in Marketing or Business.

• Demonstrable experience in a national-level marketing position within a complex organisation.

• Proven ability to develop and implement marketing strategies and plans.

• Experience in managing supplier relationships.

• Strong proficiency in spoken and written English (Minimum IELTS Band 7 in each component).

Professional Competencies

• Market Research and Insights (Level 3): Ability to commission research, analyse findings, and integrate insights into strategy.

• Monitoring and Evaluation (Level 4): Experience collecting, synthesising, and reporting data to improve marketing activities.

• Integrated Marketing Communications (Level 4): Ability to design and implement marketing campaigns across physical and digital platforms.

• Partnership Marketing (Level 4): Ability to develop and manage marketing partnerships to meet organisational goals.

Other Requirements

• Candidates must have, or be able to obtain, legal work rights in Nigeria.

How to Apply

Interested and qualified candidates should submit their applications through the official British Council recruitment portal:

Click here to apply

Application Deadline: 5th January, 2025 (23:59 Gulf Standard Time).

Why Join the British Council?

Working with the British Council means being part of a globally respected organisation with a rich history of building connections and creating opportunities. As a Senior Exams Marketing Manager, you will play a critical role in delivering impactful marketing strategies that shape the future of education and cultural relations.

Benefits of the Role

• Competitive salary and benefits package.

• Opportunity to lead impactful projects within an international organisation.

• Professional development and networking opportunities.

• A chance to contribute to meaningful work that changes lives and builds trust worldwide.

Conclusion

The British Council’s Exams division is a global leader in delivering internationally recognised exams that help individuals achieve their educational and professional goals. From English language qualifications such as IELTS to academic and professional assessments, the British Council plays a crucial role in enabling individuals and institutions to thrive.

For more information about the British Council and its work, visit the official website at www.britishcouncil.org.

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