TikTok is the premier platform for short-form mobile videos. Our mission is to inspire creativity and bring joy to our global community. With headquarters in Los Angeles and Singapore, we have a dynamic presence in cities like New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
At TikTok, creation is at the heart of our mission. We empower imaginations to thrive, both on our platform and within our teams. We believe in inspiring creativity and bringing joy, and we work towards these goals every day.
Challenges are seen as opportunities to learn, innovate, and grow together as a team. We constantly push beyond the status quo, embracing courage and creativity in everything we do.
About the Team
The TikTok Shop US Central CRM team is a crucial part of the TikTok Shop US Central Marketing Team, specializing in customer relationship management and mass outreach. This team develops and implements cohesive outreach strategies across various channels, including email, in-app push notifications, and more. By leveraging compelling multimedia content, the team enhances TikTok Shop's brand, articulates core values, and supports key objectives such as awareness, acquisition, and business growth. The successful candidate will support the CRM team leader in managing comprehensive outreach efforts and driving continuous improvements.
About the Role
We are looking for a highly skilled CRM Creator Outreach Manager with a strong background in outbound communication and email marketing. This role is essential for developing and implementing tailored outreach strategies that serve as a bridge between business teams and outreach functions, improving the creator experience through advanced email and content strategies specific to TikTok Shop's unique dynamics.
Responsibilities
- Develop and implement a creator-centric outreach strategy that enhances engagement and drives actionable responses, tailored to the unique needs of TikTok Shop's creator community.
- Act as the primary point of contact for all creator-related CRM inquiries, ensuring efficient management of requests and issues to enhance the creator experience.
- Oversee the calendaring, scheduling, cadence, targeting strategies, and execution of outreach campaigns to ensure optimal impact, while aligning with overall business objectives and creator needs.
- Regularly review and enhance outreach content, ensuring it aligns with the brand's voice and appeals to creators, while maintaining a library of effective and visually appealing email templates.
- Collaborate with affiliate creators, product, marketing, and content teams to identify and implement improvements in communication and product offerings that benefit creators.
- Utilize data and analytics to monitor, adjust, and report on the effectiveness of creator outreach strategies and campaigns.
- Manage multiple projects simultaneously, ensuring deadlines are met and outcomes align with strategic goals, while employing creative problem-solving strategies.
- Lead the integration of the latest e-commerce trends and digital marketing technologies into CRM practices, continuously advancing the team's capabilities and tools.
Qualifications
Minimum Qualifications:
- 3+ years of experience in CRM or outbound marketing, with demonstrated expertise in creating and managing outreach campaigns specifically for social media platforms or marketplace brands.
- Strong analytical skills with experience in using data to inform strategies and decisions, enhancing the creator experience and campaign performance.
- Extensive knowledge of lifecycle content and email strategy development with a demonstrated ability to engage and motivate creators.
- Excellent communication abilities, capable of crafting and optimizing outreach messages that resonate with creators and align with brand values.
Preferred Qualifications:
- Experience working cross-functionally with diverse teams to identify and resolve communication gaps and to enhance product offerings.
- Proficiency in the latest digital marketing tools and platforms, with the ability to integrate new technologies and trends into effective CRM strategies. Experience with home-grown CRM tools is highly preferred.
- Demonstrated creative problem-solving abilities, able to address unique challenges and opportunities in a fast-paced, ever-evolving environment.
- Bachelor's degree in Journalism, Communication, Marketing, or a related field is highly preferred.
- Work base: Seattle.
Join Us
At TikTok, we create together and grow together. That's how we drive impact for ourselves, our company, and the communities we serve. Join us and be part of a mission to inspire creativity and bring joy.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe, and so does our workplace. We are passionate about celebrating our diverse voices and creating an environment that reflects the many communities we reach.
We are also committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at TikTok Support.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $156,750 - $228,000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies, experience, and location. Base pay is one part of the Total Package that compensates and recognizes employees for their work. This role may also be eligible for additional discretionary bonuses/incentives and restricted stock units.
Benefits
Our company benefits are designed to convey company culture and values, create an efficient and inspiring work environment, and support our employees to give their best in both work and life. We offer the following benefits to eligible employees:
- Health and Wellness: 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents, Health Savings Account (HSA) with a company match, Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life, and AD&D insurance plans.
- Flexible Spending Account (FSA) Options: Health Care, Limited Purpose, and Dependent Care.
- Time Off and Leave Plans: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure), 10 paid sick days per year, 12 weeks of paid Parental leave, and 8 weeks of paid Supplemental Disability.
- Mental and Emotional Health Benefits: Through our EAP and Lyra.
- Retirement and Financial Benefits: 401K company match, gym and cellphone service reimbursements.
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
Perks and Benefits
- Health and Wellness: Health Insurance, Dental Insurance, Vision Insurance, HSA, Life Insurance, Fitness Subsidies, Short-Term Disability, Long-Term Disability, On-Site Gym, Mental Health Benefits, Virtual Fitness Classes.
- Parental Benefits: Fertility Benefits, Adoption Assistance Program, Family Support Resources.
- Work Flexibility: Flexible Work Hours, Hybrid Work Opportunities.
- Office Life and Perks: Casual Dress, Snacks, Pet-Friendly Office, Happy Hours, Some Meals Provided, Company Outings, On-Site Cafeteria, Holiday Events.
- Vacation and Time Off: Paid Vacation, Paid Holidays, Personal/Sick Days, Leave Of Absence.
- Financial and Retirement: 401(K) With Company Matching, Performance Bonus, Company Equity.
- Professional Development: Promote From Within, Access To Online Courses, Leadership Training Program, Associate Or Rotational Training Program, Mentor Program.
- Diversity and Inclusion: Diversity, Equity, And Inclusion Program, Employee Resource Groups (ERG).
Client-provided location(s): Seattle, WA, USA
Job ID: TikTok-7385332875103455514
Employment Type: Other
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