Since its incorporation in 2003, Frutta Foods and Services Nigeria Limited has been dedicated to manufacturing a wide range of premium fruit juices and drinks. Our operational processes adhere to international and Nigerian standards, consistently delighting our consumers' expectations. We source the finest raw materials globally and blend them into our juices and drinks using the most advanced, safe technologies under hygienic conditions.
Passionate about the taste of delicious fruits? Our juices are blended using top-quality fruit concentrates and packaged in gable-top containers through a hot fill process. Frutta Juice offers you the benefits of natural nutrients along with the exquisite taste of fruits. Our products are available in five delicious variants and two convenient sizes: 1L and 250 mL.
Job Title: Trade Marketing Manager
Location: Lagos
Job Type: Full-time
Job Summary
As the Marketing Execution Lead, you will support the sales team in executing all trade marketing activities and campaigns, driving positive growth impacts on volume targets. Your role will involve engaging customers and providing information or advice about the company's products and services.
Responsibilities
- Maintain the "Look of Success" in retail outlets.
- Execute operational brand initiatives for various channels.
- Design and implement tailored activation plans for customers.
- Ensure successful and timely implementation of all trade marketing activities, including promotions, product launches, and sampling.
- Collaborate with the sales team to implement regional TM activities and maintain alignment with internal stakeholders.
- Create targeted programs with sales managers and customers.
- Foster excellent customer service standards and respond efficiently to inquiries.
- Monitor and report on marketing-related deliverables.
- Adapt trade and system marketing activities to the regional market.
- Manage budgetary control and measure activity performance.
- Conduct regular trade visits to ensure proper execution of merchandising standards.
- Perform other related duties as assigned by your manager.
Requirements
- Minimum 3 years of experience in trade marketing or frontline roles.
- Strong customer focus with a good understanding of industry dynamics.
- Knowledge of beverage products, trade marketing, and shopper behavior.
- Excellent data analysis and reporting capabilities.
- Strong knowledge of merchandising and promotional materials.
Method of Application
Interested and qualified candidates should send their CV to recruitment@fruttafoods.com using "Trade Marketing Manager" as the subject of the email.
Conclusion
If you are passionate about driving impactful trade marketing initiatives and thrive in a dynamic environment, Frutta Foods and Services Nigeria Limited offers an exciting opportunity to join our team as a Trade Marketing Manager. Contribute to the growth of our renowned fruit juice brands while advancing your career in a fast-growing industry.
Apply today and be part of a company committed to delivering excellence and customer satisfaction. Don't miss the chance to make a significant impact.
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